Recently, the Institute released the "TOP200 List of Global Hotel Brands (Greater China) in May 2024". Among them,
Recently, the Institute released the "TOP200 List of Global Hotel Brands (Greater China) in May 2024". Among them,Hilton、Holiday Inn Express、InterContinental、Hampton、Sheraton、Crowne Plaza、Country、Super 8、Campanile、oyo are ranked as the top 10 of all.In the latest ranking, there are a total of four hotels: Dusit, Prince Restaurant, Viale, and Savile Universal One Hotel. Among them, Dusit saw a significant leap in the MBI index, ranking 118th.
Analyzing from the brand perspective, the data shows that the average index for the top 10 is 514.15, for the top 100 is 267.13, and for the top 200 is 209.3. Comparatively, these have changed by -0.51%, +0.12%, and +0.17%, respectively. From the data, it's evident that this month's international hotel market is showing a new trend: a slight weakening of core brand strength, while secondary top brands are experiencing some growth. This is mainly due to intensified market competition, posing greater challenges for top brands. Meanwhile, secondary top brands, with their keen market insights and flexible adjustments, along with personalized service and innovative experiences, are meeting diverse consumer demands, thereby strengthening their brands.
From the group perspective: 1. Number of group brands—Marriott International, Wyndham Hotel Group, Accor Group, Hyatt Hotels Corporation, InterContinental Hotels Group, Hilton Worldwide, Radisson Hotel Group, Langham Hospitality Group, Louvre Hotels Group, Banyan Group have multiple brands in the TOP 10, with 22, 15, 15, 11, 11, 10, 7, 5, 5, and 5 brands respectively. Additionally, this month saw 6 hotel groups with changes in the number of brands, including Prince Hotels & Resorts entering the TOP 200 for the first time. 2. Group brand index situation—This month, the overall index of hotel groups shows a positive development trend (increased hotel groups account for 52.11%, decreased hotel groups for 45.07%, unchanged hotel groups for 1.41%, and newly ranked hotel groups for 1.41%).
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
近日，同程旅行对外宣布，由公司投资运营的古镇旅游升级改造项目——青靛甪直沉浸式夜游景区，将于4月30日正式对外开放。 据悉，2023年4月，同程旅行与甪直古镇达成战略合作，就甪直古镇改造运营达成一揽子合作共识。此次 4月28消息，临近五一假期，安徽省市场监督管理局向全省各相关经营者和行业协会商会发布提醒告诫函，进一步规范节日期间旅游市场价格行为。提醒告诫函要求，各相关经营者要严格按照规定进行明码标价；执行政府指导价、政府定价 近日，国家移民管理局决定自5月6日起出台便民利企出入境管理六项政策措施，旨在提供更好地服务促进高水平对外开放，进一步便利内地人员出入境。 这六项措施包括：在北京等20个城市试点实行换发补发出入境证件“全程网 4月30日，石基信息发布2023年全年业绩报告。从营收和利润方面看，公司本报告期实现营业总收入27.49亿元，同比增长5.93%，净亏损1.05亿元，亏损同比减少86.57%。从资产方面看，公司报告期内，期末资产总计为96.92亿元，应收账款为5.93 近日，据自然资源部消息，为适应房地产市场供求关系发生重大变化的新形势，支持盘活存量土地，促进房地产市场平稳健康发展，自然资源部下发通知，要求各地做好年度住宅用地供应计划与住房发展年度计划的衔接等工作。其中提到 据江城日报消息，日前，地处吉林省桦甸市桦甸大街繁华路段的华宇国际酒店项目已完成主体封闭，全面进入内部装修阶段，预计7月1日正式对外开放营业。这标志着桦甸市继白云国际酒店后的第二座五星级标准酒店即将建成投用。据悉 。本文链接：TOP200 Global Hotel Brands (Greater China) in May 2024http://www.sushuapos.com/show-6-8731-0.html
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