南方财经全媒体记者 杨雨莱 广州报道
When it comes to trending topics in the food industry, "pre-made dish" definitely appears at the top of the list. Like pigs caught in a tailwind, companies are seizing the opportunity, including a listed pig-farming enterprise in Guangdong province, WENS Foodstuff Group Co., Ltd.
While pig farming contributes significantly to its revenue, WENS's roots lie in chicken farming. To tell the story, one name must be mentioned: Wen Beiying, founder of WENS. Wen, hailing from a poor, remote village in Guangdong Province, is known to all locally as the "chicken-raising master". He has held a "dream of Eden" since childhood. His vision of shared wealth for farmers led him to establish a chicken-raising company. In 1983, with the momentum driven by reform and opening up, the 52-year-old Wen raised 8,000 yuan from 7 families in his village, and started his own chicken-raising company.
In the era when the concept of a company was foreign to many, Wen introduced the joint-stock system to his fellow villagers. Instead of adopting the traditional way of raising chickens, he incorporated technology with farming in 1986, and recruited experts from South China Agriculture University to raise poultry. These efforts later expanded into pig and cattle raising.
Just like that, under the leadership of Wen, a little-known rural enterprise grew into WENS Foodstuff Group, now valued at hundreds of billions and leading the nation in chicken and pig farming. In 2022, China's pork production stood at 55.41 million tons, and poultry meat production was 24.43 million tons. Among them, WENS has 17.91 million pork pigs and 1.1 billion broilers in the market.
Pig and chicken farming is no simple matter. In the extremely scattered livestock and poultry industry, medium and small-sized farmers usually join the market when the prices are high and leave while low. The African swine fever in 2018 was an example when it led to skyrocketing pork prices. And thus a massive expansion in pig breeding in China, followed by a sharp drop in pork prices, 2021 was the year that witnessed an unprecedented slump in pork market cycle, when WENS lost over 13 billions yuan in annual profit. Despite a slight recovery in 2022, losses persisted in 2023. To mitigate cyclical risks, WENS has implemented three unique strategies.
First, foster close partnerships with farmers. Farmers are in charge of livestock and poultry raising, while WENS provides a package of services that includes breeding, forage, technology and sale. The business model that binds WENS and farmers together is called the “WENS model”.
In 2004, the outbreak of the H5N1 bird flu, cost significant losses in chicken farmers. WENS spent 3.6 billion yuan to subsidize these farmers out of its 4.4-billion-yuan profit from pig farming. Secondly, leverage internet technologies for scientific farming. When it comes to being a true “Internet pig farm”, WENS, starting from its information management of farms in the 1990s, is second to none. The IoT information platform runs information gathered from over 50,000 farmers with WENS. Information, including inventory size and production data, are all recorded in the platform.
Thirdly, diversifying the industrial chain from breeding to food processing. Early in 2004, WENS became the gladiator in the arena of ready-to-cook meals. Well-known chain dining brands such as Laoxiangji, Cafe De Coral, and Kungfu have all worked closely with the precooked food subsidiary of WENS.
Guangdong province, where WENS is located, made a pioneering move by releasing policies that support the development of the pre-made food industry in 2022. By then, the sector in Guangdong had reached 54.5 billion yuan with a growth rate of 31.3%, far exceeding the national average.
From the small village firm that only had “seven families and eight shares”, to the husbandry giant and pre-made meal rising star today, whether WENS can navigate cyclical challenges with its technological advancements remains to be seen.
出品：南财国际传播中心 21新媒体中心 创意互动中心
策划统筹：于晓娜 丁青云
内容统筹：谭婷
责任编辑：黄欣然
执行统筹：黄欣然
设计统筹：林军明
视频统筹：白宇航
监制：施诗
英文翻译&配音：李莹亮
海外运营监制: 黄燕淑
海外运营内容统筹: 黄子豪
运营支持：曾静娇
审校：魏雯静 黄志明
3月4日，为期四天的第32届华东进出口商品交易会（以下简称“华交会”）闭幕。作为我国区域性规模最大、客商最多、辐射面最广的国际经贸盛会之一，华交会本届展览规模、到会采购商数量、意向成交额均超过上一届。 本届大会共 新华社北京3月5日电 国务院总理李强5日在政府工作报告中介绍今年政府工作任务时提出，更好统筹发展和安全，有效防范化解重点领域风险。坚持以高质量发展促进高水平安全，以高水平安全保障高质量发展，标本兼治化解房地产、地 在天津业界和滨海新区，她获得的尊称是“朱会长”，“朱总”，昵称“华姐”，让我们更看重是她的名字，有点天注定的：学华。发即人华。她起初学的是理发，做的是头发。她身上荣誉很多，头衔很多：区政协委员、工商联执 3月5日下午，十四届全国人大二次会议广东省代表团举行全体会议，审议政府工作报告。南方+记者张梓望摄 3月5日下午，十四届全国人大二次会议广东省代表团举行全体会议，审议政府工作报告。全国人大代表黄坤明、谌贻琴、 南方财经全媒体记者 欧雪 深圳报道今年，中国外贸将迎来更加复杂严峻的外部形势。商务部部长王文涛此前在新闻发布会上表示，今后将扩大优质消费品、先进技术、重要设备、关键零部件进口 南方财经全媒体记者 翁榕涛 广州报道广东基金业协会提供的最新数据显示，截至2024年1月末，广东省(不含深圳)共有私募基金管理人1674家，较上月减少5家，注销8家，新登记3家)；管理基金数量12617 。本文链接：Companies in the GBA｜Can this pig farming company ride the pre-made food wave?http://www.sushuapos.com/show-1-12340-0.html
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