南方财经全媒体记者 杨雨莱 广州报道
When it comes to trending topics in the food industry, "pre-made dish" definitely appears at the top of the list. Like pigs caught in a tailwind, companies are seizing the opportunity, including a listed pig-farming enterprise in Guangdong province, WENS Foodstuff Group Co., Ltd.
While pig farming contributes significantly to its revenue, WENS's roots lie in chicken farming. To tell the story, one name must be mentioned: Wen Beiying, founder of WENS. Wen, hailing from a poor, remote village in Guangdong Province, is known to all locally as the "chicken-raising master". He has held a "dream of Eden" since childhood. His vision of shared wealth for farmers led him to establish a chicken-raising company. In 1983, with the momentum driven by reform and opening up, the 52-year-old Wen raised 8,000 yuan from 7 families in his village, and started his own chicken-raising company.
In the era when the concept of a company was foreign to many, Wen introduced the joint-stock system to his fellow villagers. Instead of adopting the traditional way of raising chickens, he incorporated technology with farming in 1986, and recruited experts from South China Agriculture University to raise poultry. These efforts later expanded into pig and cattle raising.
Just like that, under the leadership of Wen, a little-known rural enterprise grew into WENS Foodstuff Group, now valued at hundreds of billions and leading the nation in chicken and pig farming. In 2022, China's pork production stood at 55.41 million tons, and poultry meat production was 24.43 million tons. Among them, WENS has 17.91 million pork pigs and 1.1 billion broilers in the market.
Pig and chicken farming is no simple matter. In the extremely scattered livestock and poultry industry, medium and small-sized farmers usually join the market when the prices are high and leave while low. The African swine fever in 2018 was an example when it led to skyrocketing pork prices. And thus a massive expansion in pig breeding in China, followed by a sharp drop in pork prices, 2021 was the year that witnessed an unprecedented slump in pork market cycle, when WENS lost over 13 billions yuan in annual profit. Despite a slight recovery in 2022, losses persisted in 2023. To mitigate cyclical risks, WENS has implemented three unique strategies.
First, foster close partnerships with farmers. Farmers are in charge of livestock and poultry raising, while WENS provides a package of services that includes breeding, forage, technology and sale. The business model that binds WENS and farmers together is called the “WENS model”.
In 2004, the outbreak of the H5N1 bird flu, cost significant losses in chicken farmers. WENS spent 3.6 billion yuan to subsidize these farmers out of its 4.4-billion-yuan profit from pig farming. Secondly, leverage internet technologies for scientific farming. When it comes to being a true “Internet pig farm”, WENS, starting from its information management of farms in the 1990s, is second to none. The IoT information platform runs information gathered from over 50,000 farmers with WENS. Information, including inventory size and production data, are all recorded in the platform.
Thirdly, diversifying the industrial chain from breeding to food processing. Early in 2004, WENS became the gladiator in the arena of ready-to-cook meals. Well-known chain dining brands such as Laoxiangji, Cafe De Coral, and Kungfu have all worked closely with the precooked food subsidiary of WENS.
Guangdong province, where WENS is located, made a pioneering move by releasing policies that support the development of the pre-made food industry in 2022. By then, the sector in Guangdong had reached 54.5 billion yuan with a growth rate of 31.3%, far exceeding the national average.
From the small village firm that only had “seven families and eight shares”, to the husbandry giant and pre-made meal rising star today, whether WENS can navigate cyclical challenges with its technological advancements remains to be seen.
出品：南财国际传播中心 21新媒体中心 创意互动中心
策划统筹：于晓娜 丁青云
内容统筹：谭婷
责任编辑：黄欣然
执行统筹：黄欣然
设计统筹：林军明
视频统筹：白宇航
监制：施诗
英文翻译&配音：李莹亮
海外运营监制: 黄燕淑
海外运营内容统筹: 黄子豪
运营支持：曾静娇
审校：魏雯静 黄志明
为深入学习贯彻党的二十大精神，贯彻落实习近平总书记对深入开展学雷锋活动作出的重要指示精神，大力弘扬雷锋精神和志愿服务精神，在第61个“学雷锋纪念日”即将到来之际，焦作市马村区武王街道开展“学雷锋 最近一段时间以来，菲律宾频繁在中国黄岩岛和仁爱礁及其附属海域进行对抗性活动，加剧了南海紧张局势。菲律宾政客在国际场合发表煽动性言论，散布“中国威胁论”，试图抹黑中国正常的维权行动。针对菲律宾 *** 马纳罗在东盟- 3月5日上午，北京人民大会堂，十四届全国人大二次会议开幕。首位盲人全国人大代表王永澄，拿到一份特别的政府工作报告—— 雪白的8K纸，环形装订，上面有序排列着凹凸的盲文…… 王永澄代表一边认真聆听报告，一边用双手仔细摩挲 21世纪经济报道记者吴文汐 北京报道 3月5日，十四届全国人大二次会议在人民大会堂开幕，国务院总理李强作政府工作报告。“加强生态文明建设，推进绿色低碳发展”被作为2024年的重要任务 新华社北京3月7日电 7日，中共中央政治局委员、外交部长王毅在十四届全国人大二次会议新闻中心举行记者会。（直播 | 十四届全国人大二次会议举行外交主题记者会） 王毅表示，当前，世界格局正在深刻变革，人类社会遭遇多重挑战 一、区域经济深圳就业登记人数创历史新高2023年，深圳全市新引进人才入户15.67万人；截至2023年底，深圳就业登记人数1255.95万人，达历史新高，其中非深户籍就业人数995.50万人。在《中国城 。本文链接：Companies in the GBA｜Can this pig farming company ride the pre-made food wave?http://www.sushuapos.com/show-1-12340-0.html
声明：本网站为非营利性网站，本网页内容由互联网博主自发贡献，不代表本站观点，本站不承担任何法律责任。天上不会到馅饼，请大家谨防诈骗！若有侵权等问题请及时与本网联系，我们将在第一时间删除处理。
上一篇： 华润银行2023年：减值损失计提力度加大，净利润同比下降30%
下一篇： Companies in the GBA | A Fortune Global 500 company with the slogan of “Benefit Mankind”