Recently, the Meadin Academy Research Institute released the "TOP200 Global Hotel Brands (Greater China) in June 2024." Among them, hotel brands such as InterContinental, Hampton, Hilton, Crowne Plaza, Holiday Inn Express, Holiday Inn, Sheraton, Marriott, Super 8, and Country ranked in the top ten of the overall list. A newcomer to the list was URBN Boutique, ranking at 199th place.
From a brand perspective: Data shows that the average index for the top 10 brands is 523.74, for the top 100 brands it is 268.34, and for the top 200 brands it is 209.33. Sequentially, these represent increases of 1.87%, 0.45%, and 0.01% respectively. The data indicates a significant development trend among leading international hotel brands, with Holiday Inn and Marriott showing robust growth dynamics, far surpassing industry averages with growth rates of 20.89% and 24.64% respectively, highlighting their market leadership and brand appeal. The average index for the top 10 brands is significantly higher than that for the top 100 and top 200, indicating increased brand concentration and a market trend towards higher-end and quality-focused offerings.
Overall, the international hotel market is undergoing a transformation marked by brand reshaping and intensified competition, where brand strength emerges as a critical factor driving performance growth. Against this backdrop, each brand needs to continuously innovate services and strengthen brand characteristics to address market challenges and capture more market share.
From a group perspective: 1. Regarding group brand numbers—Marriott International, Wyndham Hotel Group, Accor Group, Hyatt Hotels Corporation, InterContinental Hotels Group, Hilton Worldwide, Radisson Hotel Group, Langham Hospitality Group, Louvre Hotels Group, Banyan Group have multiple brands listed in the top 10, with 22, 15, 15, 11, 11, 10, 7, 5, 5, and 5 brands respectively. Additionally, this month saw a slowdown in hotel group expansions, with only CHR Hotels & Resorts adding 1 new hotel, marking a period of stable market adjustment. 2. Regarding group brand indices—This month, hotel group brand indices showed a differentiated trend, with 47% of hotel groups experiencing month-on-month growth and 53% experiencing declines. Notably, Fosun Tourism Group and Pan Pacific Hotels Group performed exceptionally well, with brand index increases of 58.32% and 30.92% respectively, demonstrating strong brand vitality and market competitiveness. This reflects the uneven development of hotel industry brands, with only a few groups achieving rapid growth through optimized strategies and innovative services.
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
据智通财经消息，佳宁娜(00126)发布公告，于2024年4月26日，佳宁娜(香港)(即公司的间接全资附属公司)及佳宁娜(佛山)(即公司的直接全资附属公司)(作为卖方)、买方益阳半岛酒店管理有限公司、出售公司及公司(作为担保人)就出 4月29日，大众网消息，国际知名设计师J.S先生倾力打造的圣佩思家居艺术酒店在大连市中山区盛大开业。作为文旅融合的新里程碑，酒店以其独特的设计和家居艺术氛围，为大连旅游注入新活力。开业典礼上，大连市中山区旅游局局长刘 4月29日，“文明旅游 美丽中国”全国首发站——北京在行动文明旅游主题宣传活动举办，现场同步启动了“遇见你，成为最美的风景”北京市文明旅游主题宣传活动。此外，五·一、十&mi 近日，有媒体报道，在上海市旅馆业治安管理信息系统中相继有通知和提示发布，严禁对已出示本人有效身份证件的旅客进行“强制刷脸”核验，严禁发生不“刷脸”不能入住问题。据央视新闻报道，国内多地已开始调整此项政策。深圳、 据央视新闻客户端消息，当地时间5月4日晚，在2024年古巴旅游节的闭幕式上，古巴旅游部长胡安·卡洛斯·加西亚宣布，持有普通护照的中国公民无需签证即可入境古巴。加西亚同时宣布，中国为2025年古巴旅游节主宾国，中国和古巴 。本文链接：TOP200 Global Hotel Brands (Greater China) in June 2024http://www.sushuapos.com/show-6-9537-0.html
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