Recently, the Meadin Academy Research Institute released the "TOP200 Global Hotel Brands (Greater China) in June 2024." Among them, hotel brands such as InterContinental, Hampton, Hilton, Crowne Plaza, Holiday Inn Express, Holiday Inn, Sheraton, Marriott, Super 8, and Country ranked in the top ten of the overall list. A newcomer to the list was URBN Boutique, ranking at 199th place.
From a brand perspective: Data shows that the average index for the top 10 brands is 523.74, for the top 100 brands it is 268.34, and for the top 200 brands it is 209.33. Sequentially, these represent increases of 1.87%, 0.45%, and 0.01% respectively. The data indicates a significant development trend among leading international hotel brands, with Holiday Inn and Marriott showing robust growth dynamics, far surpassing industry averages with growth rates of 20.89% and 24.64% respectively, highlighting their market leadership and brand appeal. The average index for the top 10 brands is significantly higher than that for the top 100 and top 200, indicating increased brand concentration and a market trend towards higher-end and quality-focused offerings.
Overall, the international hotel market is undergoing a transformation marked by brand reshaping and intensified competition, where brand strength emerges as a critical factor driving performance growth. Against this backdrop, each brand needs to continuously innovate services and strengthen brand characteristics to address market challenges and capture more market share.
From a group perspective: 1. Regarding group brand numbers—Marriott International, Wyndham Hotel Group, Accor Group, Hyatt Hotels Corporation, InterContinental Hotels Group, Hilton Worldwide, Radisson Hotel Group, Langham Hospitality Group, Louvre Hotels Group, Banyan Group have multiple brands listed in the top 10, with 22, 15, 15, 11, 11, 10, 7, 5, 5, and 5 brands respectively. Additionally, this month saw a slowdown in hotel group expansions, with only CHR Hotels & Resorts adding 1 new hotel, marking a period of stable market adjustment. 2. Regarding group brand indices—This month, hotel group brand indices showed a differentiated trend, with 47% of hotel groups experiencing month-on-month growth and 53% experiencing declines. Notably, Fosun Tourism Group and Pan Pacific Hotels Group performed exceptionally well, with brand index increases of 58.32% and 30.92% respectively, demonstrating strong brand vitality and market competitiveness. This reflects the uneven development of hotel industry brands, with only a few groups achieving rapid growth through optimized strategies and innovative services.
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
据外交部网站消息，2024年4月26日，中共中央政治局委员、外交部长王毅在北京同美国国务卿布林肯举行会谈。双方将采取措施扩大两国人文交流，欢迎对方国家留学生，办好5月在中国西安举行的第14届中美旅游高层对话。 4月29日，妙峰山景区宣布将于4月30日起重新开放，恢复正常票价售票。此外，国家级非遗妙峰山庙会定于5月7日至22日举行，为游客提供丰富的文旅体验，景区内的齐天乐茶苑仍处关闭状态，进山道路已修复完毕，但提醒游客远离施工区 4月29日，大众网消息，国际知名设计师J.S先生倾力打造的圣佩思家居艺术酒店在大连市中山区盛大开业。作为文旅融合的新里程碑，酒店以其独特的设计和家居艺术氛围，为大连旅游注入新活力。开业典礼上，大连市中山区旅游局局长刘 4月29日，钱江晚报消息，为进一步规范餐饮酒店行业无线电频率、无线电台设置使用行为，维护良好电波秩序，促进行业合法合规经营、健康有序发展，近日，浙江省经济和信息化厅、浙江省商务厅、浙江省文化广电和旅游厅联合印发《关 近日，广东佛山千灯湖君亭酒店启幕。该项目不仅是君亭品牌在佛山的首秀，也是上海君达城与中保产业基金在酒店资产管理业务项下的首个合作项目。酒店位于千灯湖板块核心区位，紧邻千灯湖科技园、佛山南海万达广场等 ，周边商 去年以来，国内文旅热度只增不减，众人纷纷踏出家门，在阳光或霓虹灯下置身人海，感受久违的市井烟火。但在体验过人海的热闹和城市的喧嚣之后，人们对文旅的热情不知觉进入了第二个阶段——亲近自然，感受文化。 据相关数 。本文链接：TOP200 Global Hotel Brands (Greater China) in June 2024http://www.sushuapos.com/show-6-9537-0.html
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