Recently, the Meadin Academy Research Institute released the "TOP200 Global Hotel Brands (Greater China) in June 2024." Among them, hotel brands such as InterContinental, Hampton, Hilton, Crowne Plaza, Holiday Inn Express, Holiday Inn, Sheraton, Marriott, Super 8, and Country ranked in the top ten of the overall list. A newcomer to the list was URBN Boutique, ranking at 199th place.
From a brand perspective: Data shows that the average index for the top 10 brands is 523.74, for the top 100 brands it is 268.34, and for the top 200 brands it is 209.33. Sequentially, these represent increases of 1.87%, 0.45%, and 0.01% respectively. The data indicates a significant development trend among leading international hotel brands, with Holiday Inn and Marriott showing robust growth dynamics, far surpassing industry averages with growth rates of 20.89% and 24.64% respectively, highlighting their market leadership and brand appeal. The average index for the top 10 brands is significantly higher than that for the top 100 and top 200, indicating increased brand concentration and a market trend towards higher-end and quality-focused offerings.
Overall, the international hotel market is undergoing a transformation marked by brand reshaping and intensified competition, where brand strength emerges as a critical factor driving performance growth. Against this backdrop, each brand needs to continuously innovate services and strengthen brand characteristics to address market challenges and capture more market share.
From a group perspective: 1. Regarding group brand numbers—Marriott International, Wyndham Hotel Group, Accor Group, Hyatt Hotels Corporation, InterContinental Hotels Group, Hilton Worldwide, Radisson Hotel Group, Langham Hospitality Group, Louvre Hotels Group, Banyan Group have multiple brands listed in the top 10, with 22, 15, 15, 11, 11, 10, 7, 5, 5, and 5 brands respectively. Additionally, this month saw a slowdown in hotel group expansions, with only CHR Hotels & Resorts adding 1 new hotel, marking a period of stable market adjustment. 2. Regarding group brand indices—This month, hotel group brand indices showed a differentiated trend, with 47% of hotel groups experiencing month-on-month growth and 53% experiencing declines. Notably, Fosun Tourism Group and Pan Pacific Hotels Group performed exceptionally well, with brand index increases of 58.32% and 30.92% respectively, demonstrating strong brand vitality and market competitiveness. This reflects the uneven development of hotel industry brands, with only a few groups achieving rapid growth through optimized strategies and innovative services.
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
近日，新雪国居旅度假区项目开工仪式在张家口市赤城县举行。据悉，新雪国居旅度假区项目，总投资约25亿元，规划面积116平方公里，规划雪道127条，总长度138公里。此外，还拥有国内唯一经国际雪联认证的高差达819米、长度达3200 汪曾祺从上初中起，便喜欢买书、藏书，不过因为当时“闲钱不多，书价昂贵”，于是专挑便宜的书买，其中买得最多的是“一折八扣书”。一折，而又打八扣的意思，即定价如果一元，实售只是八分钱。当然，一折八扣 弥漫着烟火气与人情味的丽水松阳明清古街、以老台门闻名的嵊州崇仁古镇、将“一剑一瓷”传承至今的龙泉西街历史文化街区……一砖一瓦、一街一巷，雕刻着时光印痕，传承着文化根脉。 从4月30日至5月4日五一假期度假村客房入住率来看，Club Med地中海俱乐部中国度假村平均入住率约9成。从地中海俱乐部国内预订数据显示，家庭客群仍然是五一假期出游的主力军，占比近6成，其次为朋友出行和单身出行。 君亭酒店5月6日在互动平台表示，公司直营店“五一”期间营收接近900万元，同比去年上升20%，RevPAR同比2019年上升15%，和去年基本持平。今年“五一”峰值出现在前三天，集团超100家酒店满房，近40家酒店RevPAR超千元，休闲度假类型 美国各地的酒店品牌新签约开发项目在第一季度取得了令人瞩目的增长，与去年同期相比，项目数量创下历史新高。根据LE最新的美国酒店建设趋势报告，有6,065个项目，702,990间客房正在筹备中，酒店项目数和客房数分别同比增长9%和 。本文链接：TOP200 Global Hotel Brands (Greater China) in June 2024http://www.sushuapos.com/show-6-9537-0.html
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