Recently, the Institute released the "TOP200 List of Global Hotel Brands (Greater China) in March 2024". Among them, Hampton, Holiday Inn Express, InterContinental, Crowne Plaza, Hilton, Holiday Inn, Sheraton, Super 8, oyo, and Marriott are ranked as the top 10 of all.
There are three newly joined hotel brands in the list, they are Mondrian, Comfort Inn and Versace. Among these three, Mondrian has experienced a leap in value, ranked 124th.
According the brand dimension analysis: the data shows that the average value of the TOP 10 index is 499.06, the average value of TOP100 index is 247.39, and the average value of TOP200 index is 198.68, which decreased by 1.85%, 5.06% and 3.74% respectively. According to the data, the development of the international hotel brand index in March showed a significant downward trend, especially for the TOP 100 brands.
According the group dimension: 1. The number of brands by group -- Marriott International, Accor Group, Wyndham Hotel Group, Hyatt Hotels Corporation, InterContinental Hotels Group, Hilton Worldwide, Radisson Hotel Group, Langham Hospitality Group, Louvre Hotels Group, and Banyan Group are listed as the TOP10. Their brand numbers respectively are 22, 15, 14, 11, 11, 10, 7, 5, 5, and 5. In addition, Palazzo Versace, Accor Group, and Select International Hotels increased in the number of brands in March. 2. Group brand index -- The overall index value of hotel groups in March (36.62% groups with month-on-month growth and 63.38% groups with month-on-month decline) still showed a downward trend. Among all groups, Palazzo Versace is newly joined, Peninsula Hotels Group (11.74%) and Pan Pacific Hotels Group (11.26%) showed a significant growth in their brand index value. While Lolle Chateaux Hotel Group’s brand index value (-20.44%) declined significantly.
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
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