Recently, the Meadin Academy released the "Top 200 Global Hotel Brands (Greater China) Ranking for February 2026".Among them,InterContinental,Hampton by Hilton,Holiday Inn Express,Four Points by Sheraton,Crowne Plaza,Holiday Inn,Hilton Hotels & Resorts,Sheraton, Hyatt Regency and Super 8claimed the top 10 spots on the ranking.
Key Data Interpretation:
Brand Dimension Analysis:
Data shows that the average MBI index of the Top 10 brands stands at 466.97, that of the Top 100 at 261.21, and that of the Top 200 at 211.03. Specifically, brands with an index of 500 and above account for 1%, those in the 400-500 range 3.5%, 300-400 range 8%, 200-300 range 21.5%, and 100-200 range 66%. High-index brands are relatively scarce overall, with more than 60% of brands clustering in the 100-200 index range. This indicates a significant differentiation in the industry's brand echelon, a prominent head effect, and a high agglomeration of mid-tier and low-tier brands, indicating substantial potential for the overall brand upgrading and concentration improvement of the industry.
Group Dimension Analysis:
Brand Quantity of Groups — Marriott International, Wyndham Hotels & Resorts, Accor Group, Hyatt Hotels Corporation, InterContinental Hotels Group, Hilton Worldwide, Jinjiang Radisson Hotel Group, The Langham Hospitality Group, Argyle Hotel Group, and Banyan Tree Hotels & Resorts rank the top 10 in terms of the number of affiliated brands on the ranking, with 22, 19, 15, 11, 11, 10, 5, 5, 5 and 5 brands respectively. In addition, this month, except for Wyndham Hotels & Resorts which saw an increase of 3 affiliated brands (+3), and Marriott International, InterContinental Hotels Group and Hilton Worldwide which each had a decrease of 1 (-1), the number of listed brands of other hotel groups remained relatively stable.Brand Index of Groups——The overall brand index of hotel groups showed an upward trend this month, with 79.71% of hotel groups recording a month-on-month increase in their index and 20.29% a month-on-month decrease. Among them, Singapore Habitat Hotel Group Co., Ltd. (33.61%), Fosun Tourism Group (27.73%) and Kempinski Hotel Group (13.20%) recorded notable growth, while OYO Hotels & Homes (-16.69%), Preferred Hotels & Resorts (-15.95%) and Kerzner International (-10.76%) experienced a sharp decline.
Key Market Trend Insights:
Market Recovery Driven by Holiday Demand: February coincided with the Spring Festival holiday, during which three major customer groups — those returning home for family reunions, family travelers and short-distance vacationers — released their travel demand in a concentrated manner. International mid-to-high-end hotel brands represented by Hampton by Hilton and domestic economy hotel brands represented by Super 8 attracted a large number of travelers from homecoming and family trips by virtue of their service advantages in upgraded customer experience and cost-effective product features respectively, achieving both reputation and index growth.
Strong Performance of High-star Hotels: Data from Fliggy* shows that the booking volume of high-star hotels surged by nearly 70% year-on-year, and the booking volume of hotels in popular destinations such as Hainan and Yunnan almost doubled, with some high-end hotels fully booked two weeks in advance. In February, select service brands under InterContinental Hotels Group, including Holiday Inn Express (an international mid-to-high-end brand), Holiday Inn (an international high-end brand) and Crowne Plaza, achieved outstanding results and all ranked high on the list.
Experience-oriented Consumption Demand Drives User Purchase Decisions: Authentic user reviews and experience sharing have evolved from a consumption reference to an important component of brand equity, and hotels have also become an important carrier of destination experiences. Fliggy data reveals that during the Spring Festival holiday, the order volume of package products combining accommodation and entertainment at popular theme parks and scenic spots soared by 140% year-on-year. The extended Spring Festival holiday allowed consumers to enjoy a more diverse range of activities and a more complete travel experience.
The complete Top 200 Global Hotel Brands in Greater China ranking for February 2026 is as follows——
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
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