Visiting a museum or going on a study tour is a fast developing social trend, which has significantly increased footfalls at major, popular museums. Such has been the rush of visitors that many museums have extended their opening hours. What's more, the visitors comprise not only history and archeology lovers, but also an increasing number of ordinary people.
All this suggests the cultural tourism sector is showing strong recovery, which in turn has accelerated culture-tourism integration.
However, the rapidly rising footfalls have presented new challenges for the museums, as they have to cater to the visitors' demand for special, if not customized, cultural services, and take measures to better facilitate academic research.
The experience of the Suzhou Museum in Jiangsu province may give readers an idea about what the museums should do to deal with the onrush of visitors.
First, the museums should consider extending their role beyond the traditional realm of education and research, and integrate into the local tourism sector. They could, for example, conduct surveys to determine what sort of cultural services they should provide to meet the needs of the visitors.
In fact, the Suzhou Museum conducted a survey of visitors through a questionnaire in 2007 which made it realize that the majority of the visitors were young and middle-aged, well-educated women who were very active on social media. And social media users influence people's travel habits or decisions, giving rise to trends such as whirlwind tour and "city walks".
Data collected from several social media platforms showed that, in general, visitors to museums care more about viewing the displays, enjoying tea or coffee breaks, experimenting with customized products, sharing information and data on social media, and knowing the city well. This prompted the Suzhou Museum to publish a pocketbook as a special product, which provides information on not only the museum's collections but also the other tourist attractions in Suzhou.
Second, the application of digital technology can promote reform in the cultural relic and artwork field. No wonder digitalized exhibitions and displays of museum artifacts and intelligent services have become popular in China.
Some museums have also found novel ways of interacting with online audiences. Using high-precision 3D virtual modeling, an entire museum, complete with its setting, environment and collections, can be reproduced online for people to more closely observe the artifacts. Also, online exhibitions can give audiences the chance to study relic-related culture and history. In fact, online exhibitions have broken the barriers of space, offering people a multidimensional view of the museum's collections.
Third, cross-border integration of cultural and educational resources has become a new trend at a time when China is promoting long-term learning and education. China has introduced policies to encourage students to visit museums and enhance their knowledge of the past, and complement that experience with school syllabus-related lessons.
On campus, students can participate in symposiums, relic and artwork-related courses, and voluntary service activities. In Jiangsu province, for example, 20 local teachers have been selected to explore the joint development of museums and schools.
And fourth, museums should develop services for elderly people too, given the fact that elderly people account for more than 20 percent of China's total population. In this regard, the Suzhou Museum conducted a survey of more than 800 people aged 60 or above through questionnaires and interviews last year. The respondents were asked about their views on museums, how often they visited museums, their experiences of visiting museums, and what more they wanted from museums. A draft regulation was prepared based on the response of the elderly people.
Museums can develop age-friendly services in accordance with the physical health, cultural preferences, spiritual needs and interests of the elderly visitors, and improve their services by making the venue user-friendly for wheelchair users and people living with disability, and providing emergency medical services.
Museum brochures, boards and labels of exhibitions for the elderly people should be easy to read and understand, while museum websites should provide detailed information on the services offered by the museum. The museums should also exhibit the artifacts in a way that visitors, especially elderly people and people with disability, can view them with minimum effort in the shortest possible time. Only by paying attention to the real needs of the people can museums provide better cultural services.
(经济观察)花式玩法点亮中国春节旅游市场 中新社北京2月18日电 题：花式玩法点亮中国春节旅游市场 中新社记者 刘文文 餐厅爆满、景区门票售罄、热门酒店“一房难求”……春节假期，中国旅游市场一片红火。 外媒关注中国春节新变化：年味更浓、消费强劲、旅游更热 中新网2月18日电(魏晨曦)2024年春节是农历新年被确定为联合国假日的第一个春节，浓浓的年味，丰富的美食，消费的热潮……中国人把春节过出了新高度，中国经济的 这次参与到日喀则市边境县中学生赴北京参观研学活动的22个同学分别来自亚东、定日、仲巴三个县，他们的祖辈或是世代守边固边，或是举家搬离故乡抵边兴边。 2月21日，到了研学活动的第二天。经过近 一年之计在于春。2月20日，湖北省天门市委书记、市人大常委会主任纪道清调研工业经济“开门红”工作。他强调，要牢牢把握高质量发展这个首要任务，把稳增长放在更加突出位置，铆足干劲，奋力夺取一季度“开门 2023年市场监管部门检查涉企收费单位7.9万家 本报讯 记者万静 近日国家市场监督管理总局对外披露数据显示，2023年我国各级市场监管部门共检查涉企收费单位7.9万家，罚没4.3亿元，退还企业21.6亿元。其中，检查政府部 中国一汽审计与法务部总经理闫锋接受纪律审查和监察调查 中新网2月22日电 据中央纪委国家监委网站，据中国一汽纪委、吉林省纪委监委消息：中国一汽审计与法务部总经理闫锋涉嫌严重违纪违法，目前正接受中国一汽纪委 。本文链接：Exploring culture-tourism integration in museumshttp://www.sushuapos.com/show-5-30021-0.html
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