JIN DING/CHINA DAILY
A smartphone can now connect small farmers to big markets, and a single broadband line can add "digital wings" to the special produce of the Xinjiang Uygur autonomous region, helping them reach dining tables across the world. Last year, Xinjiang's online retail sales hit 72.33 billion yuan ($10.17 billion), up 13.62 percent year-on-year. Rural e-commerce, in particular, performed exceptionally well, with rural online sales growing by 18.18 percent, and farm products' sales rising by 14.08 percent, highlighting Xinjiang's huge potential in digital commerce.
That rural e-commerce has taken off for good is evident from Xinjiang's decision to intensively implement its "digital countryside" policy. Farmers now increasingly rely on platforms like Taobao, JD.com and Pinduoduo, as well as livestreaming channels on Douyin, Kuaishou and Xiaohongshu, or RedNote, to sell their produce. Especially, livestreaming has become their new "farm tool". The logistical problem, once the biggest barrier preventing farmers from accessing markets, has been solved with highways reaching farmlands even in remote areas, and cold-chain logistics, rail-road links, and even air freight transporting fresh produce across China overnight.
Xinjiang now has more airports than any other province or region in China, and has extended 5G base stations, cold storage, and pre-cooling facilities to the grassroots level. That means Korla pears, Aksu apples, Luntai apricots, and Atushi figs can be, with one click, shipped across the Tianshan Mountains, and put on dining tables nationwide and abroad.
In a livestreaming session, a simple "click the link" instantly connects remote orchards to global markets. County-level e-commerce service centers and livestream incubators turn online traffic into orders, and orders into income — consolidating the gains of poverty alleviation while creating new jobs and income channels. Indeed, digital technology is weaving Xinjiang's fields into the "cloud", painting a new picture of rural revitalization.
Livestreaming hasn't just expanded sales channels; it has also prompted farmers to standardize and upgrade their products. Take Korla for instance.
Known as China's "pear city", it has integrated remote sensing, GIS, GPS, automation, and communications technology, and built a big-data platform for pear farming.
The system monitors production, manages data and guides the entire value chain. Korla's pear industry practices smart farming, does digital trading and provides integrated industrial services, boosting efficiency, brand value and global reach. Today, Korla pears are exported to more than 20 countries and regions.
The digital economy is emerging as a new engine, driving Xinjiang's development. It has not only enhanced the value of "original" farm specialties but also triggered systemic upgrading across industry chains, infrastructure and the talent structures. By enabling the seamless flow of data, it connects logistics, finance and human resources, restructuring the entire chain of production, supply, sales and services. This offers a rare chance for Xinjiang's remote areas to leapfrog onto a faster track of growth.
Specifically, digitalization is unlocking five types of potential for Xinjiang's development. The first is market potential. The digital economy is breaking geographical barriers, directly connecting supply with real-time demand, and unleashing hidden consumption capacity.
The second is value potential. Data as a new production factor enables graded pricing and branded sales, ensuring "good quality at good prices" for Xinjiang's farm products.
The third is structural potential. Digital platforms are facilitating the upgrade of logistics, cold storage, processing and finance, linking agriculture, industry and services.
The fourth is human potential. Livestreaming, e-commerce operations and supply-chain management create new jobs, encouraging youth to return home and reshape the rural knowledge base.
And the fifth is openness potential. With cross-border e-commerce, data flows and cold-chain corridors, Xinjiang's agricultural specialties are embedding themselves into global value chains. As cold-chain logistics, talent pools and industry standards improve, Xinjiang's digital economy will gain greater momentum, powering regional development and contributing to the broader goal of common prosperity.
Xinjiang's story proves that the digital economy is not the preserve of coastal cities; it can flourish even in mountain valleys and the heart of deserts. For local farmers, data have become new inputs, smartphones new farm tools, and livestreaming a new form of labor. Rural areas of Xinjiang are no longer just recipients of support but also active partners in cooperation, no longer only suppliers of raw materials but also sources of emerging brands.
The snowmelt from the Tianshan Mountains continues to flow, but through fiber-optic cables flows something just as vital: the promise of shared prosperity.
刚被罚款3.55亿美元后 特朗普“带货”球鞋 中新网2月19日电 据美联社消息，当地时间17日，美国前总统特朗普在一场商业活动中带货了一双“特朗普”牌的金色球鞋，引发热议。 据报道，特朗普当天在费城会议中心举行 春节假期中国民航运输旅客创历史新高 中新社北京2月18日电 (记者 刘文文)记者18日从中国民航局获悉，2024年春节假期(2月10日―2月17日)民航市场平稳有序运行，全国民航累计运输旅客1799.2万人次，日均运输旅客224.9 2024年全国两会召开在即。过去一年，全国人大代表和全国政协委员们心系国是、情牵民生，交出了一份份合格的履职答卷。在履职中他们关注哪些热点难点问题？今年他们又准备了什么议案和提案、建议？让 新华社南昌2月22日电（记者刘佳敏）“江西银河表计有限公司招普工50名，薪资大约4200至4800元。这个公司离立新很近，你有空可以去参观一下。”近日，在九江市永修县立新乡黄婆井村的招聘会现场，村干部和志愿者 贵州毕节：蓄势赋能谋发展 高质量推进新型工业化 中新网贵州毕节2月22日电 题：贵州毕节：蓄势赋能谋发展 高质量推进新型工业化 作者 高大涛 陈曦 中国龙年春节假期，贵州省毕节市黔西市新仁乡化屋村游人如织。 多家钛白粉企业再度宣布涨价 2月22日，钛白粉企业金浦钛业发布公告宣布涨价，金浦钛业表示，自2月22日起，公司锐钛型钛白粉销售价格上调800元/吨，对国际各类客户上调110美元/吨；金红石型钛白粉销售价格上调600元/吨，对国 。本文链接：Xinjiang's farm produce on global maphttp://www.sushuapos.com/show-5-70858-0.html
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