JIN DING/CHINA DAILY
A smartphone can now connect small farmers to big markets, and a single broadband line can add "digital wings" to the special produce of the Xinjiang Uygur autonomous region, helping them reach dining tables across the world. Last year, Xinjiang's online retail sales hit 72.33 billion yuan ($10.17 billion), up 13.62 percent year-on-year. Rural e-commerce, in particular, performed exceptionally well, with rural online sales growing by 18.18 percent, and farm products' sales rising by 14.08 percent, highlighting Xinjiang's huge potential in digital commerce.
That rural e-commerce has taken off for good is evident from Xinjiang's decision to intensively implement its "digital countryside" policy. Farmers now increasingly rely on platforms like Taobao, JD.com and Pinduoduo, as well as livestreaming channels on Douyin, Kuaishou and Xiaohongshu, or RedNote, to sell their produce. Especially, livestreaming has become their new "farm tool". The logistical problem, once the biggest barrier preventing farmers from accessing markets, has been solved with highways reaching farmlands even in remote areas, and cold-chain logistics, rail-road links, and even air freight transporting fresh produce across China overnight.
Xinjiang now has more airports than any other province or region in China, and has extended 5G base stations, cold storage, and pre-cooling facilities to the grassroots level. That means Korla pears, Aksu apples, Luntai apricots, and Atushi figs can be, with one click, shipped across the Tianshan Mountains, and put on dining tables nationwide and abroad.
In a livestreaming session, a simple "click the link" instantly connects remote orchards to global markets. County-level e-commerce service centers and livestream incubators turn online traffic into orders, and orders into income — consolidating the gains of poverty alleviation while creating new jobs and income channels. Indeed, digital technology is weaving Xinjiang's fields into the "cloud", painting a new picture of rural revitalization.
Livestreaming hasn't just expanded sales channels; it has also prompted farmers to standardize and upgrade their products. Take Korla for instance.
Known as China's "pear city", it has integrated remote sensing, GIS, GPS, automation, and communications technology, and built a big-data platform for pear farming.
The system monitors production, manages data and guides the entire value chain. Korla's pear industry practices smart farming, does digital trading and provides integrated industrial services, boosting efficiency, brand value and global reach. Today, Korla pears are exported to more than 20 countries and regions.
The digital economy is emerging as a new engine, driving Xinjiang's development. It has not only enhanced the value of "original" farm specialties but also triggered systemic upgrading across industry chains, infrastructure and the talent structures. By enabling the seamless flow of data, it connects logistics, finance and human resources, restructuring the entire chain of production, supply, sales and services. This offers a rare chance for Xinjiang's remote areas to leapfrog onto a faster track of growth.
Specifically, digitalization is unlocking five types of potential for Xinjiang's development. The first is market potential. The digital economy is breaking geographical barriers, directly connecting supply with real-time demand, and unleashing hidden consumption capacity.
The second is value potential. Data as a new production factor enables graded pricing and branded sales, ensuring "good quality at good prices" for Xinjiang's farm products.
The third is structural potential. Digital platforms are facilitating the upgrade of logistics, cold storage, processing and finance, linking agriculture, industry and services.
The fourth is human potential. Livestreaming, e-commerce operations and supply-chain management create new jobs, encouraging youth to return home and reshape the rural knowledge base.
And the fifth is openness potential. With cross-border e-commerce, data flows and cold-chain corridors, Xinjiang's agricultural specialties are embedding themselves into global value chains. As cold-chain logistics, talent pools and industry standards improve, Xinjiang's digital economy will gain greater momentum, powering regional development and contributing to the broader goal of common prosperity.
Xinjiang's story proves that the digital economy is not the preserve of coastal cities; it can flourish even in mountain valleys and the heart of deserts. For local farmers, data have become new inputs, smartphones new farm tools, and livestreaming a new form of labor. Rural areas of Xinjiang are no longer just recipients of support but also active partners in cooperation, no longer only suppliers of raw materials but also sources of emerging brands.
The snowmelt from the Tianshan Mountains continues to flow, but through fiber-optic cables flows something just as vital: the promise of shared prosperity.
1月钢铁市场震荡延续 钢企盈利面临收缩压力 证券时报记者 黄翔 2023年下半年以来，国内钢材市场开始呈现震荡上涨的行情。进入2024年，钢价能否延续这一趋势受到关注。 据了解，去年钢铁行业经历先抑后扬的走 网红自热火锅为何变冷了？ 不插电、不用火，就能吃上热腾腾的小火锅。 作为一种便捷、快速的食品，自热火锅曾受到不少消费者的追捧，这背后是快节奏生活中，“懒人”群体和宅经济的逐步兴起，让自热火锅一度成为一个新 英伟达的新挑战者？孙正义计划筹集千亿美元成立AI芯片公司 孙正义计划筹资千亿美元，搭建属于软银的AI(人工智能)芯片巨头，对行业领导者英伟达发起挑战。 当地时间2月17日，据外媒报道，软银集团的创始人孙正义计划 推进高水平对外开放是推动高质量发展、加快构建新发展格局的必然选择。在这两天各地区召开的新春第一会上，记者就发现，高水平对外开放被很多省区市都放在了全年工作发展的重要位置上。广西是中 新华社记者王自宸、宋立崑、侯文坤受大范围低温雨雪冰冻天气影响，至22日5时，湖北省绝大部分市县出现1至9厘米积雪。湖北省应急部门于22日10时将低温雨雪冰冻灾害应急响应由四级提升至三级。湖北各地各 本报讯 记者付朝欢报道 为贯彻落实《数字中国建设整体布局规划》工作部署，摸清数据资源底数，加快数据资源开发利用，更好发挥数据要素价值，国家数据局综合司、中央网信办秘书局、工业和信息化部办公厅、 。本文链接：Xinjiang's farm produce on global maphttp://www.sushuapos.com/show-5-70858-0.html
声明：本网站为非营利性网站，本网页内容由互联网博主自发贡献，不代表本站观点，本站不承担任何法律责任。天上不会到馅饼，请大家谨防诈骗！若有侵权等问题请及时与本网联系，我们将在第一时间删除处理。
上一篇： Xinjiang forges ahead as gateway for opening up
下一篇： 同心故事丨一家烧烤店的“石榴情”