南方财经全媒体记者 杨雨莱 广州报道
At the outset of 2024, Canadian tech influencer Linus, with millions of followers, shipped a 115-inch television from China to the US. He then posted an unboxing video on YouTube, which garnered millions of views. Countless viewers marveled at the TV's super-size and ultra-high definition.
Produced by TCL, a company based in Huizhou, Guangdong province, it's the world's largest QD-Mini LED television. Measuring 2.56 meters in length and 1.43 meters in width, this TV is even taller than the doors of most apartments. What's even more astonishing is its price, Selling at around 80,000 yuan, while Samsung's Micro LED TV of similar size sells for a million, more than ten times the price.
This isn’t the first time that TCL has captured the world’s attention. In 2023, TCL's revenue from consumer electronics and home appliances exceeded 120 billion yuan, with roughly 70% coming from overseas markets. That same year, its global TV shipments reached 25.26 million units, ranking second among all color TV brands, second only to Samsung. In the high-end Mini LED field, TCL's market share reached 50.9%, which was head and shoulders above competing Japanese and Korean brands.
From the shelves in Costco and Sam's Club, to the giant screens for events like the Super Bowl, and the LED displays on the MSG Sphere in Las Vegas, TCL’s presence is seen everywhere. TCL’s overseas expansion has undoubtedly been successful, in which it takes to high-end products, changing the stereotype of Made-in-China to be all low-end offerings.
According to TCL's founder Li Dongsheng, TCL's best-selling TV in the US market is the 98-inch model, capturing 60% of the market share. As more and more American consumers recognizing the quality of Chinese home appliances. And TCL's move into the overseas high-end markets, is in fact influenced by the current state of China's television industry.
In an era dominated by smartphones and tablets, the demand for home TVs is gradually declining. According to All View Cloud data, the retail scale of China's color TV market has reached its lowest point in a decade. For TCL, the revenue pressure is daunting. Overseas expansion is imperative, but so is keeping up with technological advancements.
In recent years, TCL has made significant investments in R&D. This move brings TCL numerous patents, totaling 25,700,in 2022 alone, ranking seventh among the top 500 Chinese enterprises. Its semiconductor display subsidary TCL CSOT is not only a global leader in LCD TV panels, but also a tech-savvy giant in the industry.
The forementioned 115-inch display on TCL’s TV is produced by TCL CSOT. Thanks to its strategies of super-size and high-end products, TCL Tech’s net profit is projected to see a staggering year-to-year growth of 704% to 857%, in 2023. In addition to the exports of the "old trio," TCL also ventured into photovoltaic, one of the “new trio”, as its second growth curve. Currently, TCL’s PV products are selling in Central Asia and South America, with accelerated exports to Europe.
TCL, as a tech giant , born and bred in the Greater Bay Area, is now a model among Chinese firms venturing overseas, ushering in "Greater Bay-manufactured" products to billions of households following the leap of globalization.
出品：南财国际传播中心 21新媒体中心 创意互动中心
策划统筹：于晓娜 丁青云
内容统筹：谭婷 张楠
责任编辑：黄欣然
执行统筹：黄欣然
设计统筹：林军明
视频统筹：白宇航
监制：施诗
英文翻译&配音：李莹亮
海外运营监制: 黄燕淑
海外运营内容统筹: 黄子豪
运营支持：曾静娇
审校：孙静芳 黄志明
新快报讯 据央广网消息，3月1日上午10时47分，一辆货车载满货物驶过横琴隧道，进入横琴粤澳深度合作区。与往常不同的是，货车驶出隧道后没有直接开往公司，而是进入了海关报关区。这是合作区封关运行后首笔拟申报办理享受从内 新快报讯 3月1日零时，横琴粤澳深度合作区（以下简称“合作区”）货物“一线”放开、“二线”管住，人员进出高度便利分线管理封关运行正式实施，这是合作区实施高水平制度型开放的重大探索，将进一步丰富“一国两制”实践，有力推 南方财经全媒体记者高慧超 实习生卢秀颖 卢诗文 北京报道预制菜再度成为两会代表委员热议的焦点。尽管各种关于预制菜的争议仍在继续，但并不妨碍预制菜在龙年春节登上年夜饭饭桌，线 李国英 水利部部长 水利关系国计民生。水利建设总体情况如何？资金投向了哪里？国家水网建设有哪些实际进展？5日的十四届全国人大二次会议首场“部长通道”上，水利部部长李国英就当前水利领域热点话题，回应关切。 李 2024年3月5日，北京玻色量子科技有限公司（以下简称“玻色量子”）与深圳华大生命科学研究院（以下简称“华大研究院”）达成战略合作。此次签约，恰逢十四届全国人大二次会议，李强总理作政府工作报告时提出：在未来 据海关统计，2024年前2个月，我国货物贸易（下同）进出口总值6.61万亿元人民币，同比（下同）增长8.7%。其中，出口3.75万亿元，增长10.3%；进口2.86万亿元，增长6.7%；贸易顺差8908.7亿元，扩大23.6%。按美元 。本文链接：Companies in the GBA | How does TCL put China-made TVs on the map of global high-end TV market?http://www.sushuapos.com/show-1-9521-0.html
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